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Top Sectors to Watch

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The impact of Covid-19 is still reverberating across economies around the world and the lockdowns introduced to manage the spread of the disease has led to a shift in consumer behaviour. 

Having a large portion of your staff working from home has become the norm (for now at least) and conducting face to face meetings over Zoom is part of the new norm.

Some of the changes we have seen from 2020 up until now had started much earlier however Covid-19 has accelerated the changes in the way business is done and how we conduct our professional and personal lives.

There are a number of sectors to watch as a result of the changes introduced by covid-19 and what has transpired in between i.e the measures outlined by the Biden administration in the US.

In no particular order, these are the sectors worth paying a close attention to in the coming months and years.

Electric Vehicles

The EV sector is growing as new players come to the market and traditional car manufacturers such as VW group and Mercedes take steps towards producing a larger quantity of electric vehicles.

One of the main takeaways from our article How the Biden administration may impact your portfolio is the administration’s shift toward clean energy and the investment in infrastructure to support this aim.

In the US, China and EU, electric vehicle sales have been rising and this trend is set to grow stronger as regulation is enforced and as the governments follow the measures in place to meet their carbon emissions target.

There are a number of risks in this sector as with any others and it includes but not limited to the following. Lockdown due to covid-19 has and can affect manufacture and supply lines and any associated time frames. 

Political changes can have an impact in this space among other changes such as laws that are passed or changes in technology. There are a number of ways to get in on this trend which includes purchasing stocks or ETFs in this sector. It is crucial to pay attention to the aspects to the supply chain such as battery manufacturers and mining companies for opportunities.

The Rise of Bitcoin and other Cryptos

Continuing from late 2020, we are seeing and should continue to see greater interest in Bitcoin and other Cryptocurrencies. 

Bitcoin has hit new highs three times in less than six months and some may argue we are in bubble however this could be a reflection of the increased interest in Bitcoin.

Elon Musk revealed Tesla has bought $1.5 billion dollars worth of Bitcoin and plans to accept Bitcoin as a form of payment. More details on this link. Master Card and Visa are more examples of companies in 2021 that have mentioned an interest in Bitcoin and on the 19th of February 2021, Bitcoin hit a market cap of $1 trillion dollars and it took twelve years to accomplish this.

There are concerns expressed by various parties due to how quickly the price of Bitcoin has risen so caution is advised especially as players with deeper pockets get involved.

In the past few days as of February 2021, some central banks are making moves into having their own digital currency using blockchain technology. This is one of many development happening in this space including Bitcoin being accepted more widely as a payment.

Apart from Bitcoin, there are other crypto currencies such as Etherum and Litecoin that are getting more interest from investors and that to an extent is reflected in the price.

E-Commerce

Covid-19 and the lockdowns introduced accelerated changes in what we bought and where we purchased it. Purchasing groceries and almost everything online is the new norm and this trend is getting stronger.

According to data from Statista, Global e-commerce sales in 2019 was over $3.trillion. In 2020 that figure was over $4.2 trillion and is projected to be $4.927 trillion in 2021. As more and more people gain access to the internet we can see a digitization of people spending habits even more. The same report shows Turkey to have the highest compound annual growth rate (CAGR).

There are opportunities at different stages of e-commerce such as sourcing products, Dropshipping, selling on Amazon or Ebay or even Affiliate marketing. In China there are big players such as Alibaba, JD and Taoboa whose supply lines were impacted to an extent by the lockdown however as the world begins to open up further and the lockdown is eased, we should see an increase in B2B e-commerce.

As an investor there are different ways to play this including looking at companies in this sector in particular regions that are growing, ETFs that track retail, and looking at logistics or delivery companies. 

Commodities

Commodities are another sector to pay close attention to especially as things get back to normal.

In Energy, we can see a resurgence in the price of oil because as the vaccines are rolled out to cover a large portion of the population, governments around the world are looking to end the lockdowns in place.

Travellers who have been at home and unable to travel are itching to get out and explore the world and this means more flights. Considering one of the biggest consumer of oil is the airline industry, this trend is set to grow stronger as we approach the summer months if restrictions are relaxed.

Poor harvest due to bad weather, hoarding of Soyabeans due to uncertainty caused by Covid-19 pandemic and other factors is causing an increase in the price of soya beans. Investors are looking at Copper, Gold and other metals as a hedge against inflation. 

ESG – Environment Social and Corporate Governance

ESG stands for Environmental Social and Governance and investors are using elements of this to determine which companies they invest in. It is part of a larger aspect of Sustainable Investing.

Inequality and climate change are part of the driving forces of this criteria and investors are putting money into companies that meet certain criteria in each of these categories. Younger investors are increasingly aware of the social and environmental issues and how companies affect the environment and are affected by it. 

Inequality due to lack of economic access or social unrest are some of the factors driving interests in ESG. The pandemic and lockdown that followed revealed unique ways in which different companies, people and the environment were impacted and has started a conversation in this space. 

Environment

The first aspect of ESG stands for Environment and this looks closer at how a company does its business and the environmental impact. Factors such as climate change policies, the companies carbon foot print, recycling and waste disposal and any environmental friendly initiatives are examined in this criteria.

Social

Social is the next aspect to consider and it looks at things such as the company culture, diversity within its ranks, suppliers, employee perks and the compensation among other things.

The goal here is to evaluate the quality of the relationship the company with the people within the company and outside the company. This looks at things like customer satisfaction, labour standards, human right and community relations.

Governance

Governance is the last letter in ESG and it looks at how the company is governed and the team or management behind it. Aspects such as lobbying, salaries for executives and the composition of the board and corporate governance are considered and scored in this criteria.

Income and racial inequality issues have come to light even more so during the pandemic and this trend is not waning. During the pandemic many people who did jobs where they cannot work remotely such as construction, retail were impacted financially as they were forced to stay at home or as building projects were halted.

The death of George Floyd and many others in the past years have ignited conversations around institutional racism and the lack of representation for women and ethnic minorities in many businesses.

Companies have seen this and are taking steps to address these issues. Improving their ESG score sends a message to investors that they take these issues with the environment, inequality and corporate governance seriously.

Final Note

There are a number of exciting sectors that present opportunities to invest. Some of these changes are driven by changes in consumer habits, how Business invest and the socio economic climate.

We live in an increasingly dynamic world and the sectors that reflect how people interact in they post-working-from-a-office era are showing stronger trends and are worth keeping an eye on.

How to Survive a Recession

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How can you survive a recession? Is there a recession survival guide or something that will help you come out on the other side of a recession better? 

Recessions seem to be more frequent and in the past two decades we have had several notable recessions. One of them is the sub-prime mortgage crisis which is sometimes called the Great recession and the other is the termed the Covid-19 recession. It looks like Covid-19 is the gift that keeps giving eh?

In each of these recessions mentioned above or even the ones from earlier, there are people who came out of it better than when they went in and in some ways they were not impacted as much as others while some people were impacted economically and in other ways.

Although the causes of the recessions are different there are opportunities from the chaos they create and real lessons to learn. Let us explore a number of these.

What is a Recession

A recession is often described as two consecutive quarters of negative growth in an economy. The definition provided by the National Bureau of Economic Research (NBER) specifies a recession as a significant decline in economic activity across the economy that last more than a few months normally visible the real GDP, real income, industrial production, wholesale-retail sales and employment.

During or just after a recession there are often long lasting changes to the way an economy works. There is impact to business, employment, government policy, fiscal policy, price deflation, inflation and other aspects of the economy.

What causes Recessions

A recession can be caused by different things that have a long, deep and wide impact in the economy however that last few recessions we have witnessed had different causes. Let us look at a few recessions that have happened since the year 2000 and their causes.

The Dotcom Bubble 2000 – 2002

The dotcom bubble or the internet bubble or tech bubble as it is sometimes known, was a stock market bubble caused by speculation in internet companies in the late 1990’s leading up to 2000. A lot of money was put into early internet companies and in many cases, these companies had no records of profits or earnings. 

Venture capital firms were pilling money into this sector by investing in companies with the aim of making a profit and many starts ups were eager to grow quickly. Some of these companies did not have growing revenues, growing market share yet their market cap was increasing. 

Some of these companies did not have finished products however when they were listed on the stock market, where many saw their stock prices double, triple and even quadruple on the first day of trading.

These companies listed on the U.S Technology stock exchange (NASDAQ) saw investors of different calibres buying their stocks driving up the valuation to astronomical levels.

The dotcom bubble was caused by an over valuation of dotcom companies, too much money from venture capital firms in these companies and the role played by the media in encouraging ‘mom’ and ‘pop’ investors to buy stocks in these companies.

Global Financial Crisis 2007 – 2008

Leading up to 2007 the US housing market was doing very well for people who had invested. Property prices were going up, interest rates were low and life as it seems was good.

Banks, Hedge Funds and other big market players were looking for ways to make even more money so they turned to mortgage backed securities. Insurance companies covered these mortgage backed securities with credit default swaps which simply meant the buyer got paid out in the event of a default on the payment.

A mortgage backed security is an investment that is or financial instrument that is secured by a number of mortgages so for example think of it as a box containing different mortgages. This box is now traded on the secondary market and that allows investors to benefit from the mortgage business without the ‘hassle’ of owning the houses on which this mortgage is based.

Seeing how property prices were going up leading up to this time, mortgages were given to almost anyone and in many cases to people who could not keep up with the payment. 

As someone put it, if you could fog a mirror, you could get a mortgage. In some cases people with temporary jobs, or people who had to work three part time jobs were given mortgages that were multiple times their monthly income. This is where the word sub-prime comes in. 

These sub-prime mortgages were now placed in this ‘box’ – a financial instrument was created from this and now sold on secondary markets so investors could invest in them or at least sell to the next party and keep their profit. 

Not all mortgage backed securities were the same because some securities were backed by mortgages where there was low risk of default because that ‘box’ consisted of mortgages where the home owners had jobs with good prospects, they were not over stretched financially and were keeping up on their payments.

However there were some ‘boxes’ that consisted mainly of mortgages that were sub-prime and these were being sold on the market. The fed raised interest rates and with that, the interest on the interest only mortgages increased and this meant the mortgage payments also increased. 

In situations where the homeowner was barely able to pay the mortgage, the increase in payments due to the raised interest rates made it impossible for them to keep up with the payments.

Any mortgage backed security that contained these sub-prime mortgages were now worth a lot less considering how widely they were sold on the market, their toxicity had spread far and wide and any investors investing in them would have made a loss. American International Group (AIG) was unable to cover the large number of Credit Default Swaps as a result of the missed payment Uncle Sam had to step in.

Covid-19 Recession

According to official reports in late December 2019 new case of pneumonia was reported in Wuhan China. While the cause was not clear and the impact was not fully understood Covid-19 has caused seismic changes across a lot of industries, plunged millions of people in the world into poverty, companies have failed and despite government efforts to provide support to these businesses, many of them cannot guarantee their staff will be back from furlough because of the lockdowns.

So how did Covid-19 trigger an economic recession? Many governments around the world issued lockdowns and restrictions on movement until the spread of the virus was under control. Flights were cancelled and planes were grounded, construction work on many sites was halted, gyms, bars and restaurants were forced to close and only essential travel or activity was permitted. 

Many people working in these sectors saw their incomes eliminated over a period of time. In the UK alone there is a third lockdown so as these companies tried to get back to business, they were forced to close down. 

It is not difficult to see how the impact of covid-19 has led to significant reduction in economic activity across many countries and those people whose livelihoods are connected to the impacted sectors are seeing a reduction if not decimation of their incomes. 

New car sales have plummeted, home sales were down significantly when compared to the same quarter in 2019 and attempts by the finance minister to boost homes sales by removing stamp duty on properties that cost up to £500,000 has not been successful due to new lockdowns and subsequent waves of the virus.

It is a bit premature to determine the long term effects of covid-19 on the global economy and different countries depending on how developed their economies are, and what their economic model is, will be impacted in different ways. That being said there a number of trends that have emerged as a result of the lockdown and some of those changes will be with us for some time to come.

The push to have a vaccine rolled out is promising in many ways and as many people get vaccinated, the hospitals should feel lesser of the burden introduced by Covid-19 cases and businesses can slowly rebuild especially in sectors that were heavily impacted.

Now let us examine the steps you should take to survive this recession and any future recessions.

Invest in Yourself

It is a long but rewarding process and it does not need to be difficult. One of the main lessons that can be learnt from the recessions mentioned above and any others is that new businesses emerge and new ways of doing business is born and being adapt to these changes will place you in a better position to survive a recession.

Learning from the dot-com bubble, being able to carry out due diligence on those companies would have served you well. Additionally, investing in the successful companies that came out of the tech bubble would have generated great returns on your investment.

Investing in what you know will help you realise opportunities other miss, keep you from making mistakes when everyone is exuberant and making the most afterwards.

With Covid-19, many things have moved online at a faster rate than expected. Zoom has become ubiquitous in our work and family life. People are spending more time indoors and keeping themselves entertained, in shape and sane so companies like Netflix, Peloton to name a few have presented opportunities for investing.

Producing content has also increased during this time and across many social media platforms from Only Fans to YouTube and Tiktok there is abundance of opportunities to create content and material to entertain and educate.

There are programs made available by governments that allow people to learn from courses and improve themselves. To the discerning, those courses are an indication of where the future is so as a consumer, learn those skills and as an investor, invest in those companies.

The team Career Masterclass are very good in helping you get to that next level in your career by, mentoring, highlighting skills and supporting you in that  journey. You can find out more about them here.

There are number of skills you can improve for free on this link that you can start looking at.

Save Money

The future is unpredictable and for people who have currently lost their jobs due to Covid-19 and have no help from the government, their savings can be a life line even if for a few months until the situation improves or they find a way to complement their earnings.

It is important to save even before a recession and much money should you save? The number varies depending on where you look however it is good to save enough to pay your bills for at least six months.

Recessions present opportunities and if you are prepared you can take advantage of the opportunities. A quote by Warren Buffett says “Be fearful when others are greedy and greedy when others are fearful”. One way you can make the most of the opportunities that are available during a recession, is by using the money you have saved.

After the dotcom bubble, a number of companies survived and are now thriving. Apple, Microsoft and Amazon to name a few saw their stock prices grow significantly from the early 2000’s until now. 

As the economic fallout from the Global Financial Crisis came to an end there were opportunities in the real estate market as repossessed properties could be purchased at discounted prices and presented opportunities came to invest in real estate in one way or the other. House prices have gained significantly in major cities across the world and early investors in that cycle are reaping good harvests.

Avoid much Debt

How much debt is too much debt and which type of debt are we referring to here? It varies. If you are in a situation where you having to pay a significant portion of your earnings on debt from cars, mortgages, or any large expense, you may be approaching the ‘too’ much debt zone.

Debt hinders your ability to keep more of your hard earned money in your pocket and that cannot be much of a good thing especially when you are looking to save money or take advantage of opportunities. 

During the lockdown caused by Covid-19, many banks in the UK changed their criteria for first time buyers as many of them needed a larger deposit. Not saving enough money due to too much debt will deny anyone of good opportunities.

It is important to live within your means whilst improving your means so you can do more with what you earn. Take time to review your current expenses and cut unnecessary spending so you can also keep more of your money.

Create Multiple Income Streams

Having multiple streams of income will allow to still earn an income in a situation where one stream of income is impacted. If you are a piano teacher for example, you can put a course together in addition to teaching in person so in a situation where a lockdown in place, you can still earn an income from your courses.

There are many platforms that allow you to create a course and sell and if you choose not to go down that route, you can create an audience on social media and teach people who are looking to learn or just interested in your music. 

This is one simple example and there are many others. If you work as a personal trainer or if you have a gym, you can have classes online. The fact that we cannot leave our homes due to a lockdown does not mean we want to be couch potatoes and exercise helps with your mental state.

We are now buying more things online due to covid-19 and Amazon among other e-commerce platforms have seen a significant increase in sale volumes. It presents an opportunity to sell on Amazon. From teaching, content creating, e-commerce, or just being a fitness buff, having multiple steams of income will improve your chances of surviving a recession.

Diversify your Investments

Diversifying your investments will help you come out of a recession better. Looking back at the recession caused by the tech bubble, if you had all of your portfolio in the stock market, you would have suffered huge losses. There were other aspects of the economy that were not taken over by the hysteria leading up to the tech bubble and those areas were good places to invest in.

During the Global Financial Crisis a large number of sectors were impacted. The crisis started in the housing market and spread to other aspect of the economy such as the stock market, the credit crunch made things even more difficult.

In light of this, there were other aspects of the economy that were not heavily impacted by the financial crisis and returns of any investment investments from those may have been subdued but not wiped out.

Final Note

It is not an easy task to predict a recession and considering how frequently they occur, it makes sense to be prepared for the next one. There are opportunities during and after a recession so savings are important. You have some saving should anything unexpected happen. It also allows you to be prepared financially for any opportunities that come up.

Developing a new skill or growing an audience while you share this hobby is another way to create different streams of income that will help when in terms of preparing for a recession.

Most Important Lessons so Far

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In this article we explore a number of important life lessons learnt through experience, observation or from being in relationship with people who have had experiences more interesting than mine to say the least. These lessons are not in any particular order of importance and you may find some more relevant than others.

Live for Something

Not everyone is religious or believes in aspects of living that is cannot be detected by the five senses and in that case, it may be difficult to relate this point.

From experience, most people from a Judeo-Christian and Islamic background believe they exist for a reason and how that reason manifests is beyond the scope of this article however the point is relevant.

It is important to wake up and go to bed for something much bigger than yourself – living with a sense of purpose and direction. This will vary based on who you are and what your life experiences is but no purpose is insignificant.

I recall my days in university where a lady told me she would be the first person in her family to go to university and graduate. Now for some people, this is no big deal but for this lady, it was everything during that time of her life and she put in a lot of effort. She graduated and simple as it sounds, she made history in her family. Despite the hard times that came up during her studies, she reminded herself of what she was looking to accomplish and she attained it.

You may want to do or accomplish something to make your parents proud due to the sacrifice they made. At a stage you may want to do something to make yourself proud or your children. Whatever the situation is, give yourself a reason. If you cannot find something worth living for, find something (a cause, etc) worth dying for.

Education

Education or the lack of it has been something that been instrumental in society for a long time. Slaves in America were not allowed to read and write or be formally educated. In apartheid South Africa, some people were denied access to education and that was used as a tool to keep them in the dark.

Education as we understand it, is one of those topics that is easily confused perhaps because it is not well defined. Consider this example. Back in the days during the time of my grandparents, children were born at home and hospitals were not mainstream and while I do not know the mortality rate, I know that my grandmother was born at home and so were her parents. 

They may not have known Algebra, Calculus and the speed of sound in a vacuum but they know how to deliver a child at home and this is no mean feat.

The important lesson here is that you know the difference between formal education in a classroom setting, and education about ‘how things work’ for lack of a better term. Some people migrate to another country in order to have a better life and are forced to do jobs that do not reflect their educational or intellectual capacity and yes, you could question why they did not make better choices.

The lesson here is that a classroom or educational institution is an opportunity for to learn a particular set of skills. There is a lot more out there to be learnt and depending on what your goals or interests are, you will gravitate and focus more on one type of education. Educate yourself where possible so you do not spend your time thinking what you know is all there is to be known or that you know everything.

Relationships

Relationships are the most important aspect of our lives are humans and from our first breath to our last, it is all about people. In good times and not so good times in our life experiences, it is all about people and how we relate to them.

Relationships take on different settings as we are aware for example, your relationship with your parents, siblings, teachers, neighbours, partner, extend family, boss at work and colleagues. These are examples of relationships for the average person so that is a lot to manage.

Whether you are an introvert or an extrovert or somewhere in between, the bonds you form through the relationships you have are quite important. 

It is important not to ‘use’ people for your personal gain. In every relationship value the other person and aim to enrich their lives. Nobody lives forever and nothing stays the same. Children grow, parent die, friends travel, we change careers or jobs, etc.

Invest in your relationships. Value people and look for ways to better their lives. Put them first but not at the detriment of your development. Relationships are important. Knowing the right thing and the right people can open doors for you and set you up for success.

How the World Works

As simple as the text suggests, that is what needs to be done. In age of ‘fake news’, political turmoil, political correctness and all sorts of happenings on the news it is easy to get very passionate about the ‘wrong’ cause while neglecting what is actually important.

For the rich rule over the poor and the borrower is servant to the lender. My take on this: those who have will use ways and avenues to ensure what they have is protected and increases and the person who borrows is at the mercy of the person who borrowed what they have to them.

I have found out that the better you understand how the world works socially, financially, politically and otherwise, you are able to make better decisions, able to read between the lines on world events happening and most of all, know what you have the power to change and where to focus your resources.

To improve this knowledge, read books, read articles, listen to experts in certain fields, listen to the other side of the argument have a non emotional attachment to the topic at hand or being discussed and only then will you begin to see basic fundamentals that sometimes we miss in the heat of the conversation.

One thing that accelerated my knowledge in how the world works was following the money and in many ways this determined what I read and watched. The power derived from money is universal and understood everywhere in the world. 

Information and Relevant Knowledge

Information has an expiry date and at a certain point what we may know becomes relevant only for historical context.

It is important to have access to information because it allows you to make better decisions and this is critical. It is also important to know where and how to obtain this information. Relevant knowledge is key and in this day and age where we are bombarded with a lot of information and knowledge, with the aim of monetising our eyeballs, we need to know what is relevant and what is not. 

One of the best ways to determine this is to have a clear understanding of what we are looking to accomplish. If everything is important then nothing is and the goal is to determine what is important and relevant at that present time to what you are looking to do.

Money and Power

This phrase is not something we are not aware of however my take on this is Impact and Relevance. There are many people with a lot of money and while a lot is relative term, these people do not have as much power you would think.

The real currency is influence and money and power are a quick way to get this. If the aim is to have influence over how certain things are done, how capital and human resources are deployed, money and power or the right kind of influence can make that happen. 

This is something I have observed with trying to understand how the world works. Developed countries, G7, NATO, etc in many ways use influence acquired through money, political and military power to have their interests protected. You may not agree, but it is a fact.

All that charity work and hand outs are a mere pittance in comparison to the gain they make in whatever setting. Now it may not be fair, but remember think of How the World Works.

Managing your Time

Your time is finite and there are so many hours in day, week and month. It is important to be effective in the way your time is spent. When you are younger, you think you have a lot of time but in actual fact, you do not.

There are a different ways of managing your time and we will discuss that in future articles but for now, one way is to determine your priorities and set goals. What you do each day is a seed that will grow for you to harvest in the future.

Rest and Exercise

There is no substitute for resting every night and studies debate how long we should sleep each night. When we rest, our body repairs itself and when our body gets the rest it needs, we perform better cognitively, our memory is better and so is our mood.

It can be tempting to go hard during the week and catch up on sleep during the weekend however this means we do not spend quality time with the people around us and it also means the damage is done. This points to a greater need to prioritise our tasks and set goals so that too much time is not spent doing many different things.

Exercise is important and any runner will attest to the reduced stress and mood lifting benefits of running to name a new. Losing weight should be a product of a healthy lifestyle that includes eating right and exercising frequently.

What people tend to do is work towards a summer or beach body and then for the rest of the year, yo-yo in between summer body and something else. Having a routine will help establish a balance.

What exercise should you do? How long should I exercise? We discuss some of these points in our article. The main takeaway here is that is importance of exercise and rest and in the process, give your body the nutrients is needs to recover and function.

Gratitude

This could seem like an odd one to be honest but it is as aspect of our daily lives that can be missed as we are reaching for new heights, new goals and bigger dreams.

Take time to express gratitude to your partner, valentine’s day comes to mind however it needs to done on many other days. Express gratitude to and for your parents, for the relationships in your life, there are many things to be grateful for and being thankful is a way to take stock or count your blessings are the good ol’ song says.

Communication

One of the biggest issues many aspects of life is communication. This transcends speaking as one may be hasty to conclude; it includes tone, body language, speaking, listening and writing.

Without complicating the matter further, it is easy to have an opinion or a point you want to put across and the problem often arises when that message is being delivered or the manner in which it is conveyed. 

For some people, their language skills may not be developed in that local language so that stands a barrier to effective communication. Others are shy and struggle to speak clearly perhaps due to a speech impediment or lack of deep knowledge on the topic.

We cover aspects of communicating in greater detail and we breakdown how to improve aspects of our communication. The lesson here is that communication is very important and it can be improved on a daily basis. It is important to understand the message being communicated so that our understanding is complete.

Adding Value: Producers and Consumer

The phrase Learn, Implement and Teach is something I have come across recently and it aptly summarises the point of adding value.

The person on the producing side of things whether it is knowledge, skill, content or whatever it is, will at some point have more resources (could be money) or the potential to earn more than the person consuming. It important to put this in perspective with an example too perhaps.

In some aspects of our lives we are producers and in other aspects we are consumers so that will not change. The question here is, what can you teach someone else based on your experiences? Who can benefit from what you know and what medium can they be reached on?

Seeking to add value in any environment we find ourselves in will make us more valuable. Find a way to enrich and add value to your work place, your relationships and any other place you find yourself.

The Ultimate Investment

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In our definition ultimate can be seen as the best achievable to imaginable outcome in a situation. So when it comes to investing what is the ultimate investment? What asset class will yield the most profit over time? 

What is an Investment

This point is as good as any other to try to understand what an investment is. An investment in this context can be defined as a thing worth buying because it may be more profitable in future.

This definition however is more suitable; an investment is the outcome from the act of devoting time, effort or energy to a particular undertaking with the expectation of a worthwhile result. 

Investing the process of creating Wealth

We have a simple understanding of what the ultimate investment is. It is the most achievable outcome, or highest yield we can expect to get in a future date from the effort and time we dedicate to it.

Where should you Invest

Looking at the past decade, despite the recession caused by the sub-prime mortgage crisis among other factors, Real Estate prices have risen especially prime real estate. I recently came across this link showing an interactive graphic on the Economist.

The stock market has seen new highs in the past few years despite the onset of Covid-19 and the impact on the global markets, we have seen markets eek out gains and closing the year on a high. Here is a link showing the S&P 500 value in the last ten years.

Similarly ETF, Art, Crypto currencies, and other investments over the past decade have provided healthy returns across the board and people who invested should have seen good returns on their portfolio. 

None of these are the ultimate investment and as an investor looking at opportunities, it is necessary to look for what we can dedicate our time and efforts to in order to get the best return over a period of time. An investment in knowledge pays the best interest a quote by Benjamin Franklin and this is very true today as it was in his day however many years ago.

There are many potential opportunities and pitfalls that a beginner investor is exposed to and while it may be easy to avoid pitfalls, it is easy to miss great opportunities many of them once in a lifetime. At this time or writing, Bitcoin has taken a dive but here is a link showing how is performed over time.

New industries are opening up, clean energy, marijuana and electric vehicles to name a few and the leaders in these spaces are pushing the market to new highs. Money invested in Tesla or an ETF would have returned quite a sum over this period of time and here is a link to remind us.

Covid-19 presented its own problems however for those who were prepared there were opportunities and many capitalised on it. At some point it felt like a playbook because as governments fought to stop the spread of the virus by shutting down travel, the impact to the travel industry was very clear. Here is a link showing what happened to JETS, an ETF for example.

As the battle for a vaccine ‘raged’, the focus for opportunities included Biotech stocks among which there were a few good performers. This link shows how one of those ETFs performed.

Verdict

Having knowledge of the market works and the world around will expose these opportunities. The ultimate investment is you; spending your time and energy in acquiring relevant knowledge on how to invest better, eat better, sleep better or live better in general will produce returns in future and your future self will thank you – or you can thank us.

The opportunities we have seen over the past decade have been interesting and there are even more opportunities now opening up as new industries are being formed, the political landscape is turbulent (the Trade was between China and the USA created opportunities too).

Where are the Opportunities

The onset of covid-19 caused many jobs to be lost and in many other cases, the jobs are now done remotely, commuting times have been eliminated or been drastically reduced. Spending habits are changing as a result of this, city centres that would normally see bustling crowds are now deserted. 

All these shifts have made businesses and companies move a lot of services online in their search to find innovative ways to reach out to new clients, stay in contact with existing contacts clients. For people looking for ways to increase their earning potential by learning a new skill, or working for a couple of hours in the weekend (since we are all rested from not having to travel in to the office) these opportunities are more accessible.

What we have seen in the recent past is just the beginning and it is not too late to capitalise on the opportunities. There is an increasing need for many skills that you may not have thought of for example, many of us are at stuck at home due to the lockdown but we still need to be physically active, and have people to talk with, enjoy a nice movie and a bunch of other things.

There are even more ways to reach out to people and make friends since most of us as stuck as home and this can be a way to pivot your career or create a new income stream. Perhaps you enjoy cooking new recipes or just making content for Youtube or Podcasts on Spotify.

A number of institutions are running free or discounted courses in order to reach out to more people among other reasons or perhaps you are a seasoned expert in your field and will like to spread your knowledge and build an audience.

The opportunities are opening up and we can make the most of them by acquiring relevant knowledge, maintaining a focus on improving ourselves mentally, intellectually, physically and looking at ways to create value.

How to Improve your Writing

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Writing is an important skill whether we write for a living or write because we are living (ha!). In this article we are exploring not writing not in the sense of punctuation or grammatical errors only but writing to effectively convey a message to the reader.

Words are carriers of thought and expression.

As of 2021, estimates show that at least 319 billion emails are sent and received daily as this link shows, so in one form or the other we are writing or reading what has been written. Apart from sending emails to different stakeholders, we are writing content on Social Media, updating our CVs or writing reports. 

Being able to write apart from being an important skill in life is also necessary when it comes to marketing a product, negotiating, persuading or informing your reader. Fortunately there are a number of ways you can improve your writing.

Practice Writing

Practice makes perfect and writing is no exception to that rule. It is important to write each day so you can improve your writing. Ideally you should write each day in the style and topic you will like to improve at. For example, if you are looking to improve your writing as a Blogger, you probably should not spend too much time writing a novel. Also an email or social media post does not qualify as writing for the day. 

When you are ready to write, make some time, find a quiet place to gather your thoughts and write your ideas, or a diary, or on any topic that interests you. How many words should you write daily? As many as it takes to deliver that message you intend to. The more the better and it makes sense to have a different range of people review what you have written.

Read More

Reading book, articles or magazines on the topic you write about or general topics will help you with your writing. These are a few benefits of reading as it relates to writing better.

Knowledge Gain

Reading more on a topic allows you the opportunity to become an expert in that topic to a degree and will add more authenticity to your writing which your readers will appreciate.

Message Delivery

There are different styles in which a message can be delivered and this will depend on the topic and your target audience. As you read a diverse number of topics, you improve your creativity and ability to adapt to different styles of message delivery.

Writing Styles

There are different ways to write and methods of connecting with your target audience or reader through writing. The style of writing in a cook book is very different from what you will see in a novel because they serve different purposes. Whilst I do not suggest you read a cookbook unless you are so inclined, you can appreciate the differences in the technique used to engage the target audience.

Structure your Writing

Most of what you write will follow a particular format so bear that in mind. An Introduction, Brief Summary, Main body, Paragraphs, sections and points within them and closing summary if necessary.

Use bullet points, sub-headings and indentations where necessary so the writing is clear and the main points are in focus. If sentences are too long it is easy for your reader to get lost in translation. Use the correct punctuation to improve the flow of the narrative too.

Remove Unnecessary Words

Filler words are words or sounds used in conversation or writing that indicate a pause, hesitation or to fill silence. They do not add value to the sentence so avoid them.

There are number of examples on this link that illustrate the point.

For example, rather than writing: He actually does not know what he is doing.

It is clearer to write: He does not know what he is doing. 

Edit your Writing

Read what you have written (perhaps after a short break) to see if it makes sense and if it captures your intent to the reader. Spelling mistakes, incoherent sentences and grammatical errors can be overlooked when you are focused on writing. However before you publish there are a number of things you can do.

You can edit your text and find any obvious errors and have a someone else read it to verify if it makes sense. There are a number of tools out there that can identify spelling mistakes, long sentences and provide recommendations so you can improve the sentence structure and overall message delivery.

Remember the Basics

Grammar, spelling, sentence structure and punctuation are important too so use tools such are Grammarly, MS Word spell check or any other similar tools depending on what application you are using to write. When possible, have someone review your text before you hit the send button.

Short Sentences and Paragraphs

Keeping your sentences and paragraphs short makes it easier for the reader to follow what is said and understand the information. The spacing makes it easier on the eyes too.

Write in a Conversational Manner

Write as if the reader was in front of you and with simple words. It also helps to read what you have written out loud to determine if the message is consistent, the tone is appropriate and if the reader will easily understand what is written.

Final Note 

Written communication is another essential pillar of communication and it just as important when it comes to creating an impression on the reader. In a work environment written communication is very important. For roles such as Public Relations, Human Resources and many others that require important messages to be conveyed through writing, being able to communicate effective through writing is an important skill.

Similar to speaking, at times you are required to be more assertive, persuasive or just putting a point across or creating reports that will be used to make critical decisions in an organisation. Writing effectively is indispensable in any workplace.

There are other honourable mentions that are specific to the content that is being written. The points we have covered will help in any situation where you are required to write.